Comming Soon
An educational measuring kit that questions the standardisation and re-standardising the flexible instincts
IF Design Talent Award Winner 2021
Outstand Performance Award - ADF Milano Salon Design Award 2021
Nomination Melkweg Award 2020 - Design Academy Eindhove
Ruler: 32cm x 3.5cm x 0.6cm, Medium: Scilicone
Prism: 5cm x 16cm x 6cm, Medium: Epoxy
Drawing Compass: 18cm x 2cm x 1cm, Medium: Brass, Animal Hair
Bubble Level: 20cm x 1.2cm x 1.2cm, Medium:, UV Oil, PU Rubber
Photo by Nicola Marnati
Humans have always relied
on tools to enforce
knowledge and shape
their surroundings.
Pandemic social distancing is not only physical, but also personal. With the rapid changing of uncertainty, we are stuck in between the physical concern of safety and the desire of social activities with unspeakable anxiety and insecurity. Our tools and systems, notably the measurements as the foundation of human creation, are designed to quantify and unify the reality statically. It's not only limited in responding to the uncertainty responsively, but also being rigid in allowing imagination and feeling. A measuring system with an adoptive range is needed, especially including the variable range of humanity.
By stretching the law of physics, The project aims to reinterpret
measurement
from a subjective
perspective.
A rubber ruler that addresses social distancing and extends as tension rises,
And a drawing compass with a calligraphic brush at the end that emphasises fluidity.
There is also a 3D set square that offers reflective perspectives
And a flexible bubble level suggesting that relative flatness might be curved.
The physical flexibility of the tools materialised the variability beside our perception. The project is for adults to relearn the rigid understanding of reality and also for teenagers to understand the reason for inventing measurements. It evokes our elastic instincts of seeing the world without any frameworks,
By opening up the personal uncanny towards the uncertain reality, an entrance of valuing and exchanging diverse understandings could be possible.
SENSORY PRODUCT INNOVATION & DESIGN
Studio Boey specializes in designing products that engage the sense of touch and extend beyond conventional perceptions. With a keen focus on empathy for evolving social issues, we utilize cognitive insights to identify opportunities for human-centred solutions inventively. Grounded in a deep understanding of human nature, our instinctive design innovation unpacks the normality of personal well-being, translating it into fresh experiences, products, and education.