3R9A1117
Haptic Design & Sensory Wellbeing

Inspired by how visually impaired individuals perceive the world, Studio Boey skillfully integrates tactile logic into functional design, allowing users to intuitively experience a new way of interacting with products, challenging the traditional visual-centric design approach. Their practice goes beyond functionality, using touch as a shared sensory medium that avoids preconceived notions shaped by sight. By treating both visually impaired and sighted people equally, they explore a non-visual perspective as a new way to experience the known world, inclusively integrating minority groups into social life.

Studio Boey 由中国产品设计师王勃在荷兰产创办,他是一位/ UX设计师/ 漫画作者,毕业于荷兰埃因霍芬设计学院Man and Wellbeing专业。受到盲人观看世界方式的启发,Studio Boey 巧妙地将触觉逻辑融入到功能设计中,让使用者直觉地体验新的使用方式,挑战传统以视觉为主导的设计观念。他们的实践超越了功能性,作为多数人共享的感官媒介,巧妙地规避了视觉所形成的固有观念,将盲人和健全人群平等对待,将他们的非视觉角度作为探索已知世界的新途径,以包容的方式将少数族群纳入社会生活里。

AWARDS
TUTORING 

HogeSchool van Amsterdam, 2023 the Netherlands, 
Avans Hogeschool, 2023, Breda, the Netherlands 
William de Kooning Academy, 2022, Rotterdam, the Netherlands
IVKO Amsterdam, 2022, the Netherlands 
ArtEz University of Art Arnhem, 2022, the Netherlands
ArtEz University of Art Zwolle, the Netherlands, 2021-2022

EXHIBITIONS

Turning Matters - ChaxArt Amsterdam, 
the Netherlands, 2023

Design Beyond Vision 2.0 - Base Milano/Milan Design Week,
Italy, 2023
Design Beyond Vision - Klokgebauw, Dutch Design Week
the Netherlands, 2022
Design Beyond Vision - Base Milano/Milan Design Week,
Italy, 2022
Chacycle 茶再生 - ChaxArt Amsterdam, 
the Netherlands, 2022
Immeasurable 有度无量 - Solo show at ChaxArt Amsterdam,
the Netherlands, 2021
Embassy of Inclusive Society - Dutch Design Week,
the Netherlands, 2021
Missed Your Call - Design Academy Eindhoven Milan Design,
Italy, 2021
Isola Design District, Milan Design Week,
Italy, 2021
Gwangju Design Bianella,
Korea, 2021
Mini Graduation Show by Kazerne Eindhoven, 
Netherlands, 2020
Frame Comic Festival 

Prague, Czech Republic, 2018
Alt Com Comic Festival
Malmö, Sweden, 2018
Singapore Art Book Fair
Singapore, 2018
Tokyo Art Book Fair,
Tokyo, Japan, 2017
Mainland Exhibition - Hong Kong Comic Festival
Hong Kong, 2016

EDUCATION

Design Academy Eindhoven, Man and Wellbeing
Eindhoven, the Netherlands
Luca School of Arts, Comics Stripe (Cartoon Campus Brussels )
Brussels, Belgium
Beijing Institute of Graphic Communication, 
Beijing, China

Haptic Design & Sensory Wellbeing Innovation

Studio Boey specializes in designing products and experiences that engage the sense of touch and extend beyond conventional perceptions. With a keen focus on empathy for evolving social issues, we utilize cognitive insights to identify opportunities for human-centred solutions inventively. Grounded in a deep understanding of human nature, our instinctive design innovation unpacks the normality of personal well-being, translating it into fresh experiences, products, and education.